Build Your Own Watch
Create a watch that’s uniquely yours. Choose your favourite style, colours and details to build a timepiece that reflects your personality. From subtle and classic to bold and distinctive, design it your way and wear something truly one of a kind.
Choose Your Style
Start by choosing the strap or bracelet that suits you. Go classic with an Oyster or Jubilee, keep things sporty with a Rubber strap, or embrace a more casual look with a nylon strap. The choice is yours.
Choose Your Dial
Make your watch stand out with a dial to match your style. Choose from classic Black, Blue, Green or White, add a pop of colour with Orange, go understated with Stealth, or make it truly personal with a Custom Logo or Text dial.
Choose Your Case Finish
Give your watch its finishing touch with a case finish that complements your personal style. Choose timeless and versatile Stainless Steel for a clean, classic look, add a touch of luxury with our Gold Tone finish, or combine the best of both with a sophisticated Two-Tone design.
Choose Your Bezel Design
Add the perfect finishing detail with a bezel colour that brings your watch together. Keep it classic with Black, make a statement with Blue, Green or Red, or choose an iconic colour combination with our “Pepsi” or “Batman” bezel designs. Whether you prefer a bold contrast or a more understated look, your bezel is another way to make your watch uniquely yours.
Add Your Logo or Text
Make your watch truly personal by adding your own logo, name, initials or text to the dial. Whether it’s a business logo, a meaningful message or a design that’s unique to you, create a timepiece that’s made to stand out. Your watch, your design, your story.
Choose Your Movement
The movement is the heart of your watch, keeping everything running smoothly and accurately. Our Miyota 825 movement comes as standard, offering dependable performance and excellent value. For an additional £35, upgrade to the renowned Seiko NH35 movement for a premium automatic movement and an extra level of refinement. The choice is yours.
The Finishing Touches
It’s the small details that make your watch truly yours. Choose between a Solid Caseback for a clean, classic finish or an Exhibition Caseback to showcase the movement inside.
Then add a personal touch with your Name or Initials, a Special Message, or meaningful Dates and Numbers. You can even create your own Crown Etching for a completely unique finishing detail. From something subtle and personal to a design with real meaning, make every detail count.